St. J Sparkle

Experience St. Johnsbury sparkle and shine this winter with St. J Sparkles! Holiday Weekend, Dec. 10 and 11.

Friday, Dec. 10 the event will run from 5 p.m. to 8 p.m., with many businesses staying open late and a nightlife feel in the downtown shopping district. On Saturday, Dec. 11, family fun activities will start at 9 a.m. and run all day long, all around town. The St. Johnsbury Chamber of Commerce is pleased to announce the event dates and an event preview at

A full event schedule will be released closer to the date of the event, but will include the perennial favorite model train display at the St. Johnsbury Welcome Center, organized by Dr. Tom Turek; horse-drawn wagon rides along Railroad Street from Rainbow’s Edge Farm; a farm animal petting zoo from Morrison’s Feed Bag; ‘Light Remedy’ lantern decorating workshops at the St. Johnsbury Community Hub; a huge variety of kids crafts & activities all around town; shopping incentives and dining promotions; warm beverages and fire pits along Railroad Street; live music; free admission and holiday-themed planetarium shows at the Fairbanks Museum & Planetarium; holiday performances; light displays; the St. J Art on the Street ‘Winter Lights’ exhibition from Catamount Arts; holiday food & toy drives; and much, much more. Once finalized, all event times, locations, and details will be available online at and at the St. Johnsbury Welcome. Businesses and organizations that want to host activities during the event should contact

“We want this event to bring our community together to celebrate the wonders of the winter season,” said Gillian Sewake, director of the St. Johnsbury Chamber of Commerce. “St. Johnsbury is so beautiful during the holidays, due to the efforts of our town’s Beautification Committee, our businesses, and our neighbors, who all work to make the town sparkle. This event will share the delight we feel during the holidays with fun activities all throughout town.” To further beautify the town, a Light Up St. J holiday light display competition for residents and business owners—based on last year’s competition organized by a group of community members—will be launched later in the season, with entry details and prizes to be announced in early December via social media on Discover St. Johnsbury’s Facebook & Instagram pages.

Additionally, the Find Your Sparkle in St. J shop local rewards program will launch on Small Business Saturday, which is Saturday, Nov. 27. Between the launch and Dec. 31, shoppers are encouraged to pick up rewards cards at local merchants and get the card validated when they shop at any combination of eight eateries, shops, the Farmers Market, a hardware store, or other St. Johnsbury business. Turn in the completed rewards card at the St. Johnsbury Welcome Center to receive a free limited-edition insulated St. J camping mug.

Those who participate in the St. J Sparkles! Holiday Weekend are also encouraged to take part in the Discover St. Johnsbury Downtown Scavenger Hunt. All entries submitted before Dec. 10 will be entered in a special one-time raffle drawing to be held on Saturday, Dec. 11 during St. J Sparkles. Raffle items include a Grade A refurbished laptop courtesy of Flipped VT, a goodie bag of St. J swag, and more. More information about entering the scavenger hunt:

St. J Sparkles! Holiday Weekend is partially funded with generous sponsorships from Dead River Company, Flek, Little Dipper’s Doodle Childcare Center, Moose River Lake & Lodge Store, Morrison’s Feed Bag, Passumpsic Bank, Union Bank, The White Market, Weidmann, and other business sponsors of the St. Johnsbury Chamber of Commerce.

Since 2001, the St. Johnsbury Chamber of Commerce has stimulated and promoted the vitality of St. Johnsbury’s cultural, commercial, and community resources. As a Chamber of Commerce and a Designated Downtown organization, the organization combines the economic and commercial goals of a Chamber with the structure of a Designated Downtown organization.